Ads Specialist

Job description

Key Responsibilities

Tiktok Ads Management (Primary Responsibility)

• Plan, launch, and optimize TikTok advertising campaigns for ecommerce brands.
• Execute campaign strategies based on client objectives and internal recommendations.
• Monitor campaign performance daily and optimize budgets, audiences, creatives, placements, and bidding strategies.
• Scale winning campaigns while maintaining target performance metrics.
• Stay updated on TikTok Ads platform features, best practices, and industry trends.

Performance Management

• Monitor key campaign metrics including ROAS, CPA, MER, CTR, CPC, CPM, CVR, and AOV.
• Prepare accurate weekly and monthly performance reports for internal review.
• Identify trends, iss...