AD/SMM-Launch Lead

China, China, China • Posted May 26, 2026

Job Type: Full time

Location: China, China

Posted: May 26, 2026

Category: Business Operations Specialists

Application Deadline: July 05, 2026

Role Description

Launch Strategy & Planning: Translate brand strategy into a detailed, integrated launch plan covering objectives, milestones, resourcing, and KPIs; define success metrics and governance cadence.
Cross-Functional Leadership: Chair launch core team and workstreams (, Medical, Access, Regulatory, Supply Chain, Commercial, Digital, Training, Analytics); enable decision-making and remove blockers.
Go-to-Market Execution: Oversee omnichannel campaign readiness, promotional material development, field force planning, training, and channel activation; ensure MLR/PRC review compliance.
Market Access & Pricing: Partner on value narrative, pricing scenarios, payer engagement, and tender strategies; prepare objection handling and budget impact tools with Access/HEOR.
Evidence & Medical Readiness: Align on scientific platform, data dissemination, publication plan, congress strategy, and KOL engagement; coordinate medical education and evidence pull-through.
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