AdTech Specialist

Key Responsibilities

• Experience in analysing client business needs across Ad-Sales/AdTech ecosystems spanning Linear (Broadcast) and Digital (OTT/Publishing) platforms
• Define requirements for ad inventory management, monetization workflows, yield optimization, and sales lifecycle (from planning to billing)
• Worked with Ad Sales, Ad Operations, Traffic, Programming and Engineering teams across broadcasters and publishers
• Understanding/ experience in implementation of AdTech platforms (such as Ad Servers, SSPs, DSPs, OMS/Traffic systems and audience/data platforms)
• Enable campaign setup, trafficking, reconciliation and delivery validation across linear and digital ad inventory
• Track and optimize Ad-Sales KPIs (such as fill rate, CPM, yield, pacing, inventory utilization and revenue performance)
• Understanding of Ad-Sales lifecycle: Rate cards, deal management, trafficking, reconciliation, invoicing
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