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(Assistant) Entertainment Manager

Shanghai, Shanghai, China • Posted June 11, 2026

Job Type: Full-time
Location: Shanghai, Shanghai
Posted: June 11, 2026
Category: Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Application Deadline: July 21, 2026

Role Description

Mission:

Core mission is to proactively source and implement high-impact projects across entertainment (drama series, variety shows, platform events…). You will be the first to know what’s next, positioning L'Oréal at the forefront of cultural trends.

Key Expectations:

  • Entertainment Strategy 

    • Act as the central bridge between external opportunities and the business needs of L'Oréal's diverse brands. You will understand each brand's unique identity and match them with ideal projects

  • Idea & Creativity 

    • Contribute sparkling and concrete ideas to project implementation, e.g: 创意中插，综艺脚本，短剧…

  • Project Delivery: own the responsibility for the quality of final deliverable 
  • Partnership management: Proactively secure high-value partnerships with key platforms for new opportunities and trend spotting 

    • Requirements:

  • 8-10 years of experience in a relevant field, such as enter...

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