Associate Brand Manager

You’ll be our: AssociateBrand Manager You’ll be based at: Bangalore (IBC Knowledge Park) You’ll be aligned with : Brand Lead You’ll be joining our: Brand Marketing Team What you’ll do at Ather: Conceptualize and execute thematic brand campaigns Strengthen brand positioning, build brand salience & aspiration for the product line Oversee production & on-ground execution of campaigns Manage brand alliances & associations Create pipeline of social content & ideas with relevant 3rd parties Scout for sponsorship & association opportunities; events, films, shows, sports & more Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties (offline & online) Build brand equity via innovative campaigns & projects Insights & Analytics Conduct deep-dive analysis into competitor moves, pricing fluctuations, and emerging consumer behaviors Mine through large data sets to identify & predict trends; make more-informed business decisions Funnel Opt...