Associate Brand Manager

Mississauga, Ontario, Canada • Posted March 23, 2026

Job Type: Full-Time

Location: Mississauga, Ontario

Posted: March 23, 2026

Category: Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Application Deadline: May 02, 2026

Role Description

General Mills is looking for a motivated, results-oriented Associate Brand Manager to accelerate growth in our Kid and Seasonal Cereals portfolio—including Cinnamon Toast Crunch, Lucky Charms, Reeses Puffs, and Canada Gem, Nesquik. This is your opportunity to shape the future of beloved brands, act as a general manager with full P&L ownership, and lead impactful business decisions. This will report to one of our Sr Brand Managers.
What You’ll Do
Develop and execute data-driven brand strategies to deliver sustainable market share growth and achieve revenue and profit targets.
Lead short- and long-term brand plans, including innovation, holistic margin management, renovation, strategic revenue management, and packaging design.
Collaborate with cross-functional partners (Sales, Marketing, R&D, Finance) to implement integrated brand strategies.
Partner with US colleagues to leverage best practices and drive joint projects.
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