Brand Manager

Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

Professional Development

Job Training, Professional Development

Brand Strategy & Positioning

• Develop annual brand marketing strategy aligned with company sales objectives
• Define target market segmentation and consumer positioning
• Ensure consistent brand messaging across all touchpoints
• Conduct competitor benchmarking and market trend analysis

Product Marketing & Launches

• Lead go-to-market strategy for new appliance and electronics products
• Develop product value propositions and pricing strategy
• Coordinate with product, sales, and supply chain teams for launch readiness
• Prepare sales kits, product training materials, and dealer support tools

Campaign Management

• Plan and execute ATL / BTL campaigns (TV, radio, pri...