Brand Manager

Shanghai, Shanghai, China • Posted June 13, 2026

Job Type: Full-time

Location: Shanghai, Shanghai

Posted: June 13, 2026

Category: Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Application Deadline: July 23, 2026

Role Description

MAIN RESPONSIBILITIES
Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
Identify product/service changes to meet customer needs.
Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
Prepare sales forecasts and budgets.
Monitor sales volume, revenues and costs against forecasts.
Adapt plans to improve the sales performance of the product/service.
Liaise with advertising and promotions specialists to design sales campaigns and sales colla...
                

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