Campaign Optimization Lead

Key Responsibilities:

Campaign Management & CRM Execution:

• Drive repeat sales and member retention through First Citizen Club loyalty initiatives.
• Segment customer cohorts using shopping behavior and analytics to run targeted, high-impact campaigns.
• Own end-to-end execution of loyalty campaigns – briefing, creative coordination, deployment, and performance tracking.
• Collaborate with creative and CRM agencies to deliver campaigns across WhatsApp, RCS, and other modern platforms.
• Create and analyze campaign reports, MIS, and dashboards to identify areas of improvement and optimize effectiveness.

Stakeholder Management & Program Monetization:

• Act as a program evangelist across the organization, promoting the value and impact of First Citizen to internal teams and external partners.
• Collaborate closely with cross-functional stakeholders—merchandising, store operations, marke...