Category & Shopper Development Lead

Category & Shopper Development Lead (FMCG)

Location: Makati
Work Setup: On-site
Schedule: Monday to Friday

Job Overview

We are seeking a strategic and results-driven Category & Shopper Development Lead to drive category growth, shopper engagement, and trade excellence across key channels. This role will be responsible for developing category strategies, translating shopper insights into actionable plans, and partnering with cross-functional teams to maximize business performance.

Key Responsibilities

• Develop and implement category and shopper strategies aligned with brand objectives and market opportunities.
• Translate shopper insights into effective retail programs, merchandising initiatives, and selling stories.
• Lead trade marketing planning, including promotional calendars, in-store activations, displays, and channel-specific initiatives.
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