Category & Shopper Development Lead

Office location: Makati

Work Setup: Full onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The Category & Shopper Development Lead drives category growth and shopper-centric strategies by translating consumer and retail insights into actionable business plans. The role partners closely with Sales, Brand, and Trade teams to enhance retail execution, strengthen route-to-market strategies, and deliver sustainable growth across channels.

Qualifications

• Bachelor's degree in Business Administration, Management, Marketing, Economics, or a related field; Master's degree is an advantage.
• Minimum of 5 years of experience in Category Development, Shopper Marketing, or Trade Marketing within the FMCG or food & beverage manufacturing industry.
• Strong expertise in category management, shopper behavior, reta...