Catman

To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.
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MISSION, AMBITION & RESPONSIBILITIES
1) Category Strategy Development for OOH
Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
Define growth drivers and priority platforms within the OOH channel
Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators
Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
Look for new product development opportunities working together the Global teams.
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