Copywriter

Job Responsibilities

1. Graphic Ads Copywriting

Gain deep insights into local users' credit and consumption pain points, and write highly impactful, high-CTR image ad copy.

Extract localized selling points and identify innovative, breakthrough creative angles.

2. Video Ads Scriptwriting

Responsible for scriptwriting and storyboarding for original short video ads, precisely designing the first-3-second gold hook to ensure low drop-off rates.

Lead the script rewriting for secondary creation, re-editing and optimizing existing video materials to maximize performance.

3. Cinematic Storyboarding

Able to independently write and visualize storyboards, translating creative concepts into clear and compelling video sequences.

Requirements

Local Insight: Extremely sharp intuition in capturing local trends, cultural taboos, and user consumer psychology.