CRM Manager (F&B/QSR)

Key Responsibilities

CRM Strategy & Management

• Develop and manage CRM programs, including database management, customer segmentation, and lifecycle marketing campaigns.
• Design and execute strategies to improve customer acquisition, retention, and loyalty.

Campaign Execution

• Plan and implement multi-channel marketing campaigns across email, SMS, push notifications, and other digital platforms.
• Monitor campaign performance and optimize based on data insights and KPIs.

Website & Digital Management

• Oversee website strategy, performance, and continuous optimization.
• Ensure websites effectively support marketing initiatives and business objectives.

Data Analytics & Insights

• Analyze customer data, campaign performance and user behavior to generate actionable insights.
• Track key metrics an...