Digital Analyst

Position Summary

Samsung.com is scaling its experimentation and insights practice. We need a data-driven analyst who can run A/B tests, govern data quality, and turn behavior patterns into clear, revenue-growing recommendations across every division (Mobile & Wearables, Home Entertainment, Digital Appliances, B2B).

Key Responsibilities

• Plan, launch, and analyze A/B and multivariate tests in Adobe Target and Insider—defining hypotheses, sizing audiences, monitoring in-flight results, and presenting statistically sound read-outs.
• Mine GA4, Adobe Analytics, and CDP datasets to uncover behavioral insights, segment performance (device, traffic source, campaign, division), and translate findings into prioritized optimization recommendations.
• Design and maintain self-serve dashboards in Looker Studio, Tableau or Power BI, automating data pipelines and enforcing metric definitions for stakeholders from squad level to executive.
...