Digital Marketing Analyst

About the Role

Santander Corporate & Investment Banking (SCIB) is looking for a Digital Marketing Senior Analyst based in our Boadilla Headquarters in Madrid.

Key Responsibilities

• Digital campaign management: Plan, execute and optimize multi‑channel campaigns (LinkedIn, web, email, paid media, etc.)
• Performance & analytics: Track, analyze and report KPIs (traffic, engagement, conversion, ROI), extracting actionable insights
• Channel optimization: Continuously improve performance across owned and paid channels based on data‑driven decisions
• Content strategy with performance mindset: Support content creation aligned with business goals, ensuring measurable impact
• Lead generation & monetization: Contribute to initiatives focused on client acquisition, engagement and commercial impact
• Stakeholder collaboration: Work closely with global business teams to align marketing initiatives with strategic priori...