Digital Marketing Specialist

*Overview**
Advanced Digital MarCom Specialists execute digital marketing tactics to enhance brand awareness, drive engagement, and support business growth. This role involves operational management of various digital channels, platforms and tools, including reporting and analytics to optimize marketing efforts. H igh focus areas include managing the DAM system to ensure proper tagging and organization of data and paid search marketing. This is a highly consultative role that requires strong relationship management and analytical thinking.
*Responsibilities** Google Ads & Analytics Management: Lead the execution and optimization of Google Ads campaigns and leverage Google Analytics for performance tracking and insights. Digital Tool Management: Organize, manage, and optimize digital tools to enhance efficiency and streamline processes, ensuring seamless integration and operation of platforms and applications. Data Asset Management (DAM): Maintain and manage digital assets withi...