Digital Marketing Specialist

Job Description – Performance Marketing Coordinator: responsible for executing digital marketing campaigns, supporting data-driven decision-making, and contributing to eCommerce performance optimization, customer engagement, and marketing initiatives.

Digital Marketing

• Assist in planning and executing performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, Pinterest and Bing Ads.
• Support ad creation, performance tracking, and continuous optimization.
• Ensure all product details are accurate, engaging, and aligned with brand standards.

Reporting & Analytics

• Review Google Analytics and support the development of business reports in Google Data Studio/Looker.

Market Research

• Conduct competitor analysis and research industry trends and customer insights to refine marketing strategies.

Client Support & Presentations

• Assist in preparing marketing re...