Digital Marketing Specialist Payworks

Elevate your career with Payworks as a Digital Marketing Specialist focused on campaign optimization. Utilize your expertise in A/B testing and data analysis in a hybrid work environment.
As part of Payworks’ Marketing team, you will drive optimization efforts for campaigns through detailed analytics. This role requires five years of experience in digital marketing analytics and a strong proficiency in Salesforce for performance reporting. You will design A/B tests, handle campaign tracking, and perform in-depth data analysis to inform marketing strategies.
Key Responsibilities:
• Design and execute A/B and multivariate tests on campaign channels
• Analyze performance metrics and produce weekly pipeline snapshots
• Validate tracking configurations and flag issues proactively
• Monitor spend and provide data-driven reallocation recommendations
• Refine audience segmentation with data insights
Requirements:
• 5 years in digital marketing or analytics, preferabl...