Digital media analyst

Mexico City (Polanco) | Full-time | On-site We are looking for a Digital Media Analyst to join our OPPO LATAM marketing team in Mexico City. This role is ideal for a performance-driven media professional with strong analytical capabilities and a strategic mindset, capable of leading digital media planning and optimization to drive measurable business impact. As part of the team, you will work closely with the marketing, and creative teams, contributing to integrated campaign strategies across multiple digital channels. What You'll Do: Develop and lead full-funnel digital media strategies for product launches and brand campaigns across paid social, search, programmatic, and video platforms. Build data-driven media plans, defining channel mix, audience segmentation, and budget allocation to maximize ROI and business outcomes. Monitor, analyze, and continuously optimize campaign performance, focusing on key KPIs such as CTR, CVR, CPA, ROAS, and overall ROI. Generate actionable insights th...