Digital Personalization & Optimization Manager

Job Title: Digital Personalization & Optimization Manager
We are seeking a Digital Personalization & Optimization Manager to drive data-driven improvements in digital experiences. This role focuses on delivering the right message to the right user at the right time through experimentation, analytics, and AI-driven personalization.
You will lead A/B and multivariate testing, analyze user behavior, and optimize digital journeys to increase conversion, engagement, and key business outcomes. You’ll partner cross-functionally to execute strategies and communicate insights using tools like Adobe Analytics, Customer Journey Analytics, and Adobe Target.
Key Responsibilities

+ Design and execute A/B and multivariate tests and personalization strategies

+ Analyze user behavior to identify friction points and optimization opportunities

+ Develop and manage optimization and personalization roadmaps

+ Execute segment-based, behavioral, and AI-driven targ...