Direct Marketing Analyst

Professional Capabilities:

• Conduct outbound calls to prospects in a business-to-business (B2B) environment, with a focus on generating leads for IT sales.
• Proven experience in lead generation, preferably in a B2B (business-to-business) environment.
• Knowledge of IT infrastructure – hardware, software, storage
• Competent with Word, Excel and PowerPoint
• Working knowledge of complex B2B sales/ buying process
• Excellent communication and interpersonal skills to engage with potential leads over the phone.
• Strong persuasion and negotiation abilities to generate interest and qualify leads.
• Familiarity with telesales techniques and strategies, including cold calling, lead qualification, and appointment setting.
• Proficiency in using CRM (Customer Relationship Management) systems and other sales software to manage leads and track progress.
• Knowledge of the product...