Director, Marketing Operations

Job Description Insight Global is seeking a Director to support the Marketing Line of Business at a Top Financial Institution! This individual will join a high-impact marketing technology team responsible for ensuring platform stability, driving data integration into Salesforce Data Cloud (CDP), and supporting campaign execution processes. This role will partner closely with cross-functional stakeholders across marketing, data, and technology teams to enhance audience segmentation and campaign effectiveness.

Key Responsibilities

Oversee platform maintenance, ensuring all marketing platforms are operating effectively with no outages or disruptions

Lead data integration efforts into Salesforce Data Cloud (CDP), including onboarding new data sources (e.g., credit, deposit, and lending data)

Support the development of audience segmentation and campaign sizing using integrated data

Manage and optimize marketing processes, including hands‑on chann...