DTC - Growth & Consumer Analytics

Qualification & Experience Masters/PG in Management with specialization in Sales & Marketing 5 years experience in FMCG sector sales; At least 3 years in a role managing Ecommerce Customers in the Consumer Goods/ Beauty sector 2-3 years’ experience in a Trade Marketing / Customer Marketing role as well as a Marketing role would be preferable Key Deliverables of the Role Develop strategies to grow revenue while enhancing the consumer experience on DTC platform. Devise and implement strategic direct marketing plans and programs for DTC business to ensure the profitable growth and expansion Develop and execute performance marketing strategies to increase customer acquisition, retention, and conversion rates. Key objectives include maximizing new consumer acquisition levels and maintaining high levels of consumer retention Drive and execute e-marketing tactics with emphasis on analytics, email, social, search, and content development for the web properties. Develop and implement the direct...