DTC - Growth & Consumer Analytics

Qualification & Experience

• Masters/PG in Management with specialization in Sales & Marketing
• 5+ years experience in FMCG sector sales; At least 3 years in a role managing Ecommerce Customers in the Consumer Goods/ Beauty sector
• 2-3 years’ experience in a Trade Marketing / Customer Marketing role as well as a Marketing role would be preferable

Key Deliverables of the Role

• Develop strategies to grow revenue while enhancing the consumer experience on DTC platform.
• Devise and implement strategic direct marketing plans and programs for DTC business to ensure the profitable growth and expansion
• Develop and execute performance marketing strategies to increase customer acquisition, retention, and conversion rates. Key objectives include maximizing new consumer acquisition levels and maintaining high levels of consumer retention
• Drive and execute e-marketing t...