Email Marketing Manager

About The Role

HyperionDev is looking for a strong CRM Manager to conceptualize and implement initiatives in increasing our lead to sale conversion rate. We generate a large number of registrations each month that need to be engaged and educated throughout their purchasing journey.

The ideal candidate should have experience in mid-funnel activities including direct communication, lead scoring and nurturing, data transfer and segmentation, and journey mapping.

Responsibilities

• Liaise with brand managers and creative teams to produce impactful email marketing campaigns.
• Work closely with the performance and engineering teams to ensure good list hygiene, segmentation and delivery of email campaigns.
• Maintain the overall communication calendar aligned to brand manager requirements.
• Increase the lead to sale conversion rate.
• Plan, build, and send out all email marketing communication.
• Align wit...