Google & Meta Ads Specialist

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Pavago is seeking a results-oriented Google Ads, Meta Ads, and Landing Page Specialist to lead paid digital campaigns that drive lead generation for our client. This role blends creative strategy with data-driven execution, owning everything from ad setup and A/B testing to landing page optimization. You’ll help shape how this client attracts and converts prospects through impactful digital marketing.

Responsibilities:

• Landing Page Optimization: Build and A/B test high-converting, mobile-first landing pages using WordPress. Align messaging with ads and improve layouts, CTAs, and forms for better conversion rates.
• Campaign Strategy & Execution: Plan, launch, and manage full-funnel Google and Meta campaigns. Define goals, budgets, bidding strategies, and formats (Search, Display, Stories, Reels, etc.). Maintain clean, scalable campaign ...