Group Head- Programmatic buying

Roles & Responsibilities

• Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
• Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360.
• Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
• Collaborate with internal teams to ensure implementation of tracking mechanisms.
• Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
• Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.<...