Lead Generation and Qualification Executive

Job Description: Sales Development Representative (SDR) in Marketing

Position Summary: As a Sales Development Representative (SDR) in the Marketing department, you will act as the initial point of contact for potential clients. Your primary responsibility is to identify and engage with leads, qualify prospects, and hand off well-vetted opportunities to the sales team. You’ll work closely with the Marketing team to follow up on campaigns, analyze lead behavior, and provide feedback to refine the quality of inbound and outbound efforts.

Key Responsibilities:

• Lead Qualification: Review and qualify leads generated by marketing campaigns, ensuring they meet the criteria for the sales team.
• Outbound Outreach: Initiate contact with potential clients through calls, emails, and social media, introducing them to the company’s solutions and value propositions.
• App...