Marketing Manager

Overview

The role in one line: You own the full marketing output — from strategy to brief to campaign launch to result. You understand that in Pakistan's skincare market, trust is built before the sale, and community is built after it.

What you'll own:

• Paid acquisition strategy — Meta Ads planning, campaign architecture, creative briefing, performance review. CAC and ROAS are your primary KPIs
• Brand positioning — define and protect LumaLabs/Glowvé's voice and differentiation from competing brands like Dermive, Saeed Ghani, and imported alternatives
• Campaign calendar — plan monthly campaigns aligned to product launches, seasonal moments (Ramadan, Eid, summer), and growth milestones
• Influencer marketing — identify, brief, negotiate, and track micro to mid-tier skincare influencers in Lahore and Karachi. Discount code and commission structure
• Creative direction — brief content team on hooks, copy angle, visual...