Marketing Optimization Manager, Consumer Solutions

**Marketing Optimization Manager, Consumer Solutions**

Labcorp is seeking a Marketing Optimization Manager, Consumer Solutions, to join our team in Burlington, NC or Durham, NC.

Labcorp is a global leader in diagnostic testing and drug development solutions, helping healthcare providers, researchers, and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives.

**Responsibilities:**

+ Own and continuously evolve Labcorp OnDemand’s cross-channel optimization and attribution strategy, ensuring methodologies align with business objectives and growth priorities.
+ Develop a comprehensive understanding of how all marketing channels interact across the consumer journey, from awareness to conversion, and identify cross-channel optimization opportunities.
+ Set direction and success metrics for channel performance, ensuring consistency and rigor across teams and partners.
+ Manage and enhance att...