Martech Data & Insights Coordinator

Job Description

Reporting to the Experience Planning Director, the Coordinator will be responsible for taking an active part in thought leadership projects across Starcom. They will also be responsible for delivering marketing insights to help drive the strategic planning process and optimize the media mix to improve return on investment.

The successful candidate will have superior communication skills and strategic thinking, and must also be able to solve business issues using data, creativity, and human insight. Working collaboratively and building relationships with various key stakeholders, within both Publicis and the broader industry, is a key part of this role.

Responsibilities

• Take an active part in researching, writing and publishing thought leadership projects for the network, including whitepapers and PubliSEES.
• Participate actively in Lion Squad, our internal think tank, as well as Publicis Media Strategy & Research teams....