Media Planning Lead

Job Description
Insight Global is looking for a Media Planner Lead to join a top retail client in Toronto for a 6-month contract. As the Media Planning Lead for the retail media business, you will be responsible to develop media strategies that support their internal media advertising program.

You’re a big picture thinker with a passion for building integrated marketing campaigns and have a track record of delivering media plans that drive meaningful results. This role requires an effective collaborator who can align teams across media, account management, analytics, production, ad operations, finance, and our external vendor partners. The right candidate needs to have a bias towards building instead of maintaining and must operate with ambiguity well.

Key Responsibilities:
Media Planning
· Lead development of holistic retail media plans across onsite (client website) & offsite (Google, Facebook, Pinterest, etc.)
· Translate brand objectives into measurabl...