Online Brand Manager

Overview

As an Online Brand Manager, you will work closely with the brand team to manage eCommerce business. The key performance indicators are eCommerce sell-out and market share, performance of the brand’s hero products, and the weight of business of online touchpoints (livestream, affiliates, short videos).

Responsibilities

• Develop the brand strategy and manage the business.
  1. Create an online marketing plan based on the brand & platform calendars to drive business priorities and market share growth.
  2. Diagnose the business performance and take action to meet commercial targets.
  3. Drive the performance of brand heroes on online platforms.
• Lead the ideation and execution of brand eCommerce campaigns.
  1. Create campaign activations for key shopping moments (e.g., 3.3, 11.11), brand moments (e.g., product launches, SuperBrand Days), and BAU.
  2. Develop and transmit digital assets to support said campa...