PPC Analyst

Senior MarTech Recruitment Consultant - G.Digital | G&T (girls & tech!)

G. Digital are excited to partner with one of Yorkshire's leading digital marketing agencies. They are a powerhouse, boasting an endless list of globally iconic clients across travel, retail, FMCG, finance and more.

They are seeking a PPC whizz who is no stranger to creating and executing PPC campaigns to drive business and ROI.

Responsibilities

• Developing, implementing and managing effective PPC campaigns across multiple platforms.
• Conducting in-depth keyword research and analysis to identify high-performing keywords.
• Creating high-intent ad copy related to the company to gain high ad strength.
• Setting up and optimizing campaign structures, including ad groups, bidding strategies, target options, and more.
• Monitoring campaign performance metrics such as clicks, impressions and ROI.
• Continuously analysing campaign data to...