Product Content Engineer

San Francisco, CA, United States • Posted June 06, 2026

Job Type: Full-time
Location: San Francisco, CA
Posted: June 06, 2026
Category: other-general
Application Deadline: June 11, 2026

Role Description

**Summary:**
Product Content Engineering is a horizontal function supporting initiatives across Instagram and is seeking an experienced content engineer to join the team. We partner closely with product and technical teams to solve problems by providing content driven solutions, set standards of quality and ideate new creative consumption experiences across different mediums and platforms that entertain, inform and delight users. The ideal candidate will have previous experience with GenAI, strong editorial judgment and a keen eye for crafting thorough, nuanced and objective guidelines that establish and measure content quality. They will also have creative skills to build products like AI generated images and videos, visual expertise to assess image and video generations, and creative and strategic product thinking to put user needs at the forefront of our work building innovative products for a social media platform. If you’re innately curious about the future of generative arti...

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