Product Manager – Web

Role Mission

Own and evolve Expanish’s website as a core digital product and primary direct sales channel , improving the end-to-end user experience and driving higher conversion and revenue through product strategy, data, and continuous experimentation.

Key Responsibilities

• Act as Product Owner of expanish.com, with clear business and user goals
• Define the product vision for the website aligned with company growth objectives
• Analyze the full user journey: discovery → consideration → decision → payment
• Identify user pain points and product opportunities impacting conversion and revenue
• Define and prioritize a product roadmap focused on UX, flows, pricing, and checkout
• Lead discovery and experimentation initiatives (A/B tests, prototypes, validation)
• Collaborate closely with design, engineering, and marketing teams to deliver improvements
• Ensure product decisions are data-informe...