Search Analyst

Our client in the insurance space is looking for a Search Analyst to join their team!

Title: Search Analyst. Type: freelance. Location: Boston, MA. Onsite: 2 days/week. Duration: 1 year. Rate: $45/hr

We are seeking a freelance Search Analyst to join our SEO Marketing team. In this role, you’ll own the analytics and measurement strategy for organic search across core web properties, helping maximize visibility and performance in both traditional search and emerging GenAI discovery environments.

Key Responsibilities

• Analytics & Reporting
  • Own end-to-end SEO measurement for primary websites and associated digital properties.
  • Build, refine, and QA dashboards in tools such as Power BI, Adobe Analytics, and Google Search Console to track rankings, visibility, traffic, and engagement.
  • Monitor performance shifts, diagnose drivers, and provide clear, actionable recommendations to grow the organic channel. ...