Senior Product Marketing Manager

toronto, on, Canada • Posted June 03, 2026

Job Type: Full-time
Location: toronto, on
Posted: June 03, 2026
Category: Marketing & Media
Application Deadline: July 13, 2026

Role Description

About the Role At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey.

This is a hands‑on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi‑product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.

This is not a role focused only on launches. You will work end‑to‑end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.

What You’ll Own 1. Product Adoption Strategy & Execution

Own strategy and execution to drive product adoption across the full customer journey (pre‑ and post‑sale)

Translate product capabilities into clear, differentiated messaging and positioning

Identify adoption gaps and design programs to improve usage and engagement

2. Go‑to‑Market...

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