Senior Specialist, Digital Analytics

Day-To-Day Activities Digital Measurement & Analytics Foundation

• Accountable for the end-to-end digital analytics ecosystem across web, app, and eShop platforms, ensuring alignment with business, commercial, and channel performance objectives.
• Design and govern scalable performance dashboards and reporting frameworks, enabling leadership visibility, informed decision-making, and proactive performance management.
• Establish and institutionalise a unified customer journey measurement framework, integrating owned digital platforms and critical external touchpoints to provide a holistic performance view.
• Own and standardise event tracking architecture, tagging strategy, taxonomy governance, and measurement protocols, ensuring data accuracy, consistency, and long-term scalability across digital assets.

Data-Led Insights & Optimisation

• Translate complex business priorities into structured analytics frameworks ...