Social Media Manager

JOB SUMMARY

The Social Media Manager is responsible for leading the digital presence and social media strategy of Framework’s brand portfolio. The role creates engaging, culturally relevant, and platform-driven content that strengthens brand identity, grows audience engagement, and keeps the brands relevant across Instagram, TikTok, and Facebook.

WHAT YOU'LL DO

• Develop and execute social media strategies across multiple brands
• Create engaging content and compelling copy for digital platforms
• Manage brand communities and audience engagement
• Monitor social media trends, analytics, and performance insights
• Collaborate with Creative and Marketing teams on campaigns and content execution
• Ensure all digital communications remain aligned with brand identity and standards
• Explore AI tools and emerging trends to improve content and workflow efficiency