Sr. Data Analytics (Website Analytics)

Title: Sr. Data Analytics (Website Analytics)

Duration: 6+ Months

Location: El Segundo, CA



Must Have: experience with campaign targeting, segmentation, test design/learning plans, reporting and optimization of:


+ Website/mobile (Adobe/Google Analytics)

+ DMP/Digital media (nice to have)

+ Account data (first and 3rd party), including demographics

+ Transactional data (product registrations, eComm, offer redemption)

+ Engagement data (email opens/clicks, push notifications taps, web visits and clickstream)

+ Data science language skills (Retention/Data Lead only)

+ Python

+ Modelling/ML

+ Other packages / platforms / skills

+ Data mining/profiling

+ Data visualization: advanced Excel, Tableau, Power BI




Responsibilities:



•Deliver Data-driven, actionable insights

•Analyze on-site customer journeys und...