Sr. Digital Marketing Analyst

Description We are looking for a Sr. Digital Marketing Analyst to join a team in Miami, Florida in a contract-to-permanent capacity. This position focuses on turning complex marketing and customer data into clear insights that improve campaign performance, audience strategy, and business growth. The ideal candidate will bring strong experience with Adobe analytics tools and Databricks, along with the ability to connect media investment, customer behavior, and conversion outcomes across digital channels.

Responsibilities:
• Lead the design, administration, and ongoing use of Adobe Customer Journey Analytics, Adobe Journey Optimizer, and Databricks to combine data from multiple sources for comprehensive cross-channel analysis.
• Create and enhance multi-touch attribution frameworks that measure the contribution of paid media and other marketing efforts to conversions, revenue, and customer engagement across audience groups.
• Evaluate marketing spend across campaigns, c...