Sr. Manager - Integrated Retail Media

Work Schedule: Monday to Friday (Onsite: Flexible Time Schedule)
Location: Pasay

We are seeking a strategic Senior Manager for Integrated Retail Media who will oversee end-to-end media initiatives aimed at boosting growth, engagement, and overall performance across digital and select above-the-line channels. This position will play a key role in developing our retail media ecosystem, covering digital marketing, performance campaigns, social media, affiliate programs, and emerging platforms such as TikTok Shop.

Key Responsibilities:

• Integrated Media Strategy: Develop and execute holistic media plans across digital, performance, social, and select ATL channels to meet brand, traffic, and sales goals.
• Retail Media & E-Commerce: Optimize performance on retail media platforms (e.g., Optimo, TikTok Shop), maximizing ROI and conversions.
• Campaign Execution: Lead the end-to-end planning, execution, and optimization o...