Sr. Personalization Manager

Description
Our client is searching for a Sr Personalization Manager to join their team in Nashville. As Sr Manager of Personalization, you will collaborate with regional promoters and venues to design and execute exceptional personalized experiences and offerings for our client’s consumers, focused on increasing ancillary revenue through the marketing technology stack and data-driven strategies. You will combine industry knowledge and hands-on campaign execution, building omnichannel and multi-touch journeys to drive revenue and optimize engagement against defined KPIs. Measurement through attribution reporting and web analytics will be central to your role. You’ll partner with operations and booking teams to curate and market premium and ancillary offerings, working with ticketing partners to enhance experiences, grow sales, and boost conversions.


Essential Functions



+ Lead Omnichannel Campaigns: Design and execute email, SMS, and mobile campai...