User Lifecycle Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Responsibilities

• Develop and execute overall strategies to reactivate and retain lapsed or inactive GCash users
• Design data-driven programs to increase app visits, engagement, and transaction activity
• Ensure achievement of resurrection and retention business KPIs through high-impact initiatives
• Work closely with Digital Experience, Product, and Marketing Communications teams to build effective in-app journeys and campaigns
• Lead end-to-end execution of segment-based marketing campaigns and go-to-market initiatives
• Apply resurrection policies and principles across all relevant GCash programs
• Analyze customer behavior and campaign per...